The British Academy for Training and Development presents this course in (Advanced Technology in PR and Media Management) for all individuals wishing to increase their expertise and develop their qualities and skills in employing most advanced technologies in PR and Media Management.

This stage is considered to be the most developed era experienced by human beings, starting from the beginning of the second half of the twentieth century up till now. In this period, society depends on information for development. This is through rational exploitation of Information Technology and the opportunities provided by it in order to acquire and use information to generate knowledge based on technology. As a result, information is produced by intangible mechanism depending on engagement between remote communications with computers.

Over the last two decades, Communication Technology has been growing; it is known that Information Technology is the most recent means used in production, processing, store or communication of information in the form of multiple digital data. In other words, Information Technology entails dynamics and innovation which is related to computers and communications in general. Humans have been storing, retrieving, manipulating, and communicating information. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several products or services within an economy are associated with information technology, including computer hardware, software, electronics, semiconductors, internet, telecom equipment, and e-commerce. Information Technology is distinguished with various characteristics which will be identified in this course.

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of PR Departments and Media Production companies.
• Producers of TV News casting and entertainment shows.
• Editorial staff in TV Stations.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• Staff in the Editorial Management.
• Students of Media Departments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Positive effects of information technology on Media production industry.
• Technological development and its influence on TV Montage and Editing process.
• Acquiring advanced experiences in Media Production.

• Modern Technologies in TV production industry.
• Evolution in the field of TV systems.
• Development in the field of Cameras and accessories.
• Evolution in Lighting effects and accessories.
• Development in Decoration Arts.
• Evolution in the field of TV engineering.
• Information Technology effects on TV Editorial Departments.